Native Eyewear Website Redevelopment

In December of 2008, sports sunglass & goggle manufacturer Native Eyewear approached Context with the task of redeveloping their website to match an all new brand positioning for 2009. Graphic design for the site was provided by the phenomenal marketing and branding firm McGarrah Jesse, with final comps being delivered to Context in late December.

Native needed their new site to be in production for their industry tradeshows in late January, so Context was left with less than a month to create a complete and functional website from the designs provided. Thanks to a rigid development schedule and help from our new friends at McGarrah Jesse, the new site went online on January 20th.

For this project, Context needed to blend creative development with reliable software implementation, making sure that we could bring the new designs to life without upsetting the underlying infrastructure that drives Native's E-Commerce and Online Warranty Claims (both of which had previously been implemented by Context). Additionally, the aggressive time-frame required that design, development, and testing all had to be performed continuously as pieces came together. Visit the site at: http://www.nativeyewear.com