Step 1: Educate and Assess
Understand how online marketing can build your business
Overview
In this phase, Context aims to demystify the world of online marketing. During a scheduled meeting at your location, we will present an educational seminar that will provide your team with the tools and information necessary to make informed decisions in the online marketing space.
Details
After an initial meeting, Context returns for a program that incorporates direct assessment of your website, discusses online marketing techniques, and educates your staff on various emerging technologies and strategies. We highly suggest involving your sales and marketing staff to bring the program to life and to discuss your staff’s ideas and goals for “best case scenario” or “Sales from the Web”.
Our program drives your site to the conversion - the point at which a visitor will purchase a product or pick up the phone to discuss your service offerings. Whether you are a high-transaction web-based business or an advanced professional services firm, we can show you easy steps towards greater traffic and higher sales.
We take this information and provide an analysis of your site against some of the goals discussed in the session. The analysis will contain steps you can take immediately as well as a scope of work for a longer term strategy