Search Engine Optimization
What it is
Search engine optimization, or SEO, is the process of developing and linking a website so that it appears high in the search results (on Google, Yahoo, or Bing, for example) for targeted keywords and phrases. SEO is an important step in driving targeted traffic to your website - target which you can then translate into sales if your website is properly optimized
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Why it's important
Your website should function as both an informational resource and a marketing tool. However, the marketing aspect is lost on most sites because they are not properly indexed on the web. if your site is not positioned high in the results on major search engines such as Google, Yahoo, and MSN, potential customers are passing right by.
Your website may appear first or second in searches for your company name, but what about searches based on your service offerings? "Family Restaurant in Philadelphia" or "Philadelphia Interior Designers", for example?
Metrics have shown that the first Google result receives nearly 50% of all clicks when people are searching for a certain keyword or phrase (see graph below). If the first result is one of your competitors instead of you, you are losing customers.
Click Here to see a picture of how people use search results
Your Next Steps
Context does not offer pre-packaged SEO plans. Our team works with each client individually to identify their goals and establish a custom SEO strategy based on each client's specific needs. We will provide a detailed, customized assessment of your website, outlining the elements that are beneficial in terms of SEO, and identifying elements that need to be changed or updated. We will then develop a comprehensive SEO proposal, explain each step, and clearly identify what to expect in terms of results.
More Information
Search Engine Optimization, or SEO, is an integral part of developing your company's web presence. Having a well designed site will not drive sales to your company if the site doesn't rank well on search engines such as Google, Yahoo, and MSN. The SEO process will push you to the top of search results, making your website more appealing to customers searching for your product.
Choosing an SEO Company
As a leading Philadelphia SEO Firm, Context will take care of both the technical and marketing aspects of the SEO process, positioning your site high in the search results for your best search phrases. By using a combination of our technical expertise and creative Internet marketing strategies, Context is capable of delivering measurable results for your SEO campaign. We have worked closely with companies in the Philadelphia metro area to develop results-driven SEO strategies, and have also worked with companies outside of the immediate area, providing our services remotely with great success.
Because SEO is often misunderstood by both clients and many SEO companies, SEO firms often offer entirely incomplete SEO plans or packages that deliver little or no results. Context is one of only a handlful of SEO companies that has taken time to build a complete understanding of how search engines visualize and index a website, and then only started offering SEO to our clients after developing complete confidence in our ability to deliver quantifiable results.
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SEO and Web Design
If you don't already have a website, Context's web design team can build a fully functional, search engine friendly site and incorporate the SEO process into the initial site development. If you already have a site, we will work within the existing framework to provide SEO services without having to redevelop your website from the ground up. Don't let your competition get to customers first - contact us today to learn more about optimizing your search for better search engine placement.
Context is a results-driven Philadelphia SEO company. We are dedicated to taking the mystery out of the SEO process and providing real, measurable results and an increase in your website ROI. Please don't hesitate to contact us with any questions about the SEO process.