Why Traditional Web Design isn't enough

An Outdated Process

Traditional web design follows a pattern that is simply not relevant to today’s Internet. A typical website development process might go something like this:

• An organization gives basic branding material to the web design company – their logo, color scheme, and maybe some basic branding guidelines
• The web design team returns with some page layout ideas, one of which is approved by the client
• Once the page layouts are established, the organization provides very standard, generalized content to the web developers for inclusion on the site. Usually this content consists primarily of company history, mission statement, and a bulleted list of service offerings.

This is absolutely the wrong way to go about building a website.

Your website can drive sales. You might not believe it, maybe because you’ve never gotten sales from your website, or maybe you think that service based businesses can’t make use of the Internet as a sales source. It’s a very common misconception that only products can be sold on the web, and we invite you to ask us how you can make use of the web, or learn more from our online resources

A more reasonable website development process looks something like this:

• The organization’s marketing and sales teams meet with the web strategy team to outline the different types of customers and potential customers that the site should cater to.
• The organization continues to work closely with the web strategy team to develop useful content designed to meet the needs of their existing and potential customers. Extra care is given to creating content that will give potential customers the information they need to make a purchase decision
• The design process starts here, leveraging the outcome of items #1 and #2 heavily in order to build a content-rich, customer focused site.

We invite you to take a look at our unique process for building an online strategy, or to learn more from our online resources.

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